Blog
  • Register

Endpoint I.T. Blog

Why the Modern Billboard is Better

Why the Modern Billboard is Better

Billboards have been around in one form or another for millennia, starting with the humble handbill in 1450, or under a looser definition, with carved inscriptions on ancient Egyptian monuments. Today, technology allows us to leverage billboards and other forms of signage in new ways. Below, we’ll examine how these technological changes can benefit the small-to-medium-sized business’ use of this marketing medium.

Easier to See
First things first - a big sign on the side of a road tends to draw people’s attention. This is why billboards have been as effective as they have been for so long. However, new digital billboards have additional advantages that make catching your audience’s eye even easier. First, these signs are lit up by their very nature, and so will be highly visible in just about any conditions. Additionally, this will also make them more likely to catch the eye of a traveler along the roadway where the billboard is positioned.

It also doesn’t hurt that these signs are able to incorporate additional effects that a traditional billboard simply could not, namely, animations. Something in motion is naturally more apt to attract the attention than a static image. With digital billboards, you are able to make the most of this tendency.

Flexibility
Static billboards have one disadvantage in that they are, well, static - you can share one message until you make the investment to change it by redoing the billboard entirely. Digital signage changes that considerably, which is a good thing for you!

With a digital billboard, there is the adaptability built-in that allows you to embrace new strategies to get your message across. Because it is so much easier to change a digital billboard than it is to change a static billboard, your message can now be altered far more quickly - quick enough, in fact, that you can even have a billboard update its information in real time. You can include a countdown clock, if it fits into your strategy, to create a sense of urgency in an audience, or incorporate social media posts from the audience itself, bringing them into the fold and encouraging engagement with your company.

You also aren’t constrained to one message with a digital billboard. A digital billboard can be scheduled to transition between displays, allowing you to include more than one version of your advertisement in the rotation. This also enables you to more precisely target your audience, having your message displayed when they are most likely to be on the road.

Potential Cost Savings
Finally, a digital billboard offers considerable cost savings as compared to the traditional, static one. These cost savings come from a couple of sources.

As multiple messages can be displayed on a given billboard, you are effectively splitting the cost of the space with the other businesses using it to advertise. Instead of paying for exclusive access to the billboard, you have the option to pay only for the time your message will be displayed.

Furthermore, consider the process of updating and maintaining a conventional billboard display. These billboards are typically made out of vinyl, pasted in sheets to the solid base. Combining the cost of materials with the labor required to assemble each advertisement, this process becomes fairly expensive (and fairly time-consuming to boot). With a digital display, the entire process is made much quicker and easier, as it is effectively a matter of selecting a different file to present.

Technology can be used to benefit your business in more ways than you may initially think. For more ways that your business can be boosted with the help of IT solutions, reach out to Endpoint I.T. at (409) 835-1600.

Which Hosted Solution Are You Depending On?
Tip of the Week: 3 Microsoft Office Collaboration ...
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Friday, September 21, 2018

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Tip of the Week Security Best Practices Business Computing Privacy Technology Tech Term Cybersecurity Network Security Malware Cloud Smartphones Backup User Tips Microsoft Communications Passwords Internet Wi-Fi Android Hardware Google Software IT Support Communication Productivity Ransomware Hosted Solutions VoIp Managed IT services Social Media Data Email Patch Management Settings Blockchain Computer Business Intelligence Browser Cloud Computing Applications Hackers Small Business Data Recovery Smartphone Employer-Employee Relationship Mobile Devices Saving Money Business Management Data Backup Router Outsourced IT Efficiency Miscellaneous Collaboration Network Business IT Services Innovation Analytics BDR Government Data Management Physical Security Information Virus Excel Managed IT Service Cortana Virtual Assistant Remote Computing Data Protection Tech Terms Access Control Mobile Device Website Internet of Things Managed IT Services Computers Windows 10 Automation Chrome Law Enforcement Users Wireless Virtualization Gmail Networking Microsoft Office Tip of the week Artificial Intelligence Dark Web Scam Workplace Tips Wireless Charging Twitter Save Money Cost Management Word Compliance Battery Marketing Bandwidth How To Data Breach VPN Phishing Managed IT Education Internet Explorer Proactive IT Business Technology Lead Generation Server Management Files Unified Communications Authorization eCommerce Downloads Telephone System Error Office Digital Websites Retail Sports Reporting Processors Telecommute Bring Your Own Device Inventory Live Streaming Threat Remote Monitoring and Management Politics RAM Remote Support Technology Tips Licensing Database Amazon Online Shopping Trends Cleaning Content Filtering Safety Mobile Security Gadgets Medical IT Spyware Data loss VoIP Environment Hybrid Cloud Apple Office 365 Printing Analysis Microsoft Teams Telecommuting Big Data Backup and Disaster Recovery Tech Support Cybercrime Network Attached Storage App A.I. Touchscreen Edge IT budget Operating System Connectivity SaaS Comparison HP Spam Alert e-waste Cables iPhone Telephony Paper Managed Service Sales WannaCry Company Culture Hard Drives Tactics File Sharing Server Password Movies Botnet Microsoft Office 365 Dongle Apps GDPR Specifications Document Management Antivirus disposal Voice over Internet Protocol Voice over IP Business Continuity Ink Tablet HIPAA Machine Learning Managing Stress Workers Laptop SSD Travel Maintenance Plug-In User Security Remote Monitoring Authentication User Tip IT Management Streaming Media News Storage Conferencing Paperless Office Staff Vulnerability Value Holiday PowerPoint WhatsApp Knowledge Hard Drive G Suite Millennials Facebook Congratulations Quick Tips Troubleshooting Disaster Recovery Printers Emergency WiFi Thank You Regulation

Newsletter Sign Up

Latest News & Events

Endpoint I.T. is proud to announce the launch of our new website at http://www.endpointtx.com. The goal of the new website is to make it easier for our existing clients to submit and manage support requests, and provide more information about our ser...

Contact Us

Learn more about what Endpoint I.T. can do for your business.

Call Us Today
Call us today
(409) 835-1600

595 Orleans Street
STE 1111

Beaumont, Texas 77701